Siemens-Disney Alliance
Siemens and the Walt Disney Company entered into a 12-year strategic alliance in 2005, bringing together a premier global technology and infrastructure company and the world’s leading family entertainment company. The alliance includes Siemens’ sponsorship of several shows and attractions, including “Spaceship Earth,”– an Epcot icon – as well as Epcot’s nightly fireworks program, “IllumiNations: Reflections of Earth,” sponsored by SYLVANIA, a Siemens company.
Siemens Presents Making of Cars Land at Disney California Adventure Park Siemens solutions play a significant role behind the scenes of the new Cars Land expansion at the Disneyland Resort in Anaheim, California. This is the story of how two journalists were invited by Siemens to write several trade journal articles about this five year project.
While Walt Disney Parks and Resorts already used a range of Siemens products and technologies, the alliance agreement expanded the relationship and paved the way for the two companies to broaden their technical collaborations across several platforms including theme parks, resorts, cruise ships, vacation club and other lines of business. As part of the alliance, Siemens sponsors several attractions at Walt Disney World Resort [FL], including the Epcot icon, Spaceship Earth and the adjoining Project Tomorrow post show area which includes 9,000-square feet of interactive exhibits based on Siemens technology. Other attractions sponsored by Siemens include the nightly light show, IllumiNations: Reflections of Earth [Epcot], the holiday light show, Osborne Family Spectacle of Dancing Lights [Disney’s Hollywood Studios ], both shows are at the Walt Disney World® Resort in Lake Buena Vista, Florida. Additional sponsorships include a technology showcase at the Innoventions pavilion in Disneyland®, and iconic it’s a small world attraction at the Disneyland theme park in Anaheim California.. Additionally, the companies are working together to develop and further apply new technologies across a range of platforms, as well as explore ways to integrate some of Siemens technologies into Disney’s current and future attractions and resorts including domestic and international Disney Destinations.
Siemens at Walt Disney Parks and Resorts
Florida attractions:
- Spaceship Earth, the centerpiece of Epcot®, as well as a Siemens-branded post-show experience called Project Tomorrow , which includes five interactive exhibits related to Siemens technologies in areas such as healthcare, industry and energy. This attraction now represents one of the first experiences where guests on the attraction experience an interactive component where the experience continues into the post show area as well as on-line.
- IllumiNations: Reflections of Earth, is the nightly fireworks, pyro and laser light show at Epcot, sponsored by Sylvania, A Siemens Company.
- The Osborne Family Spectacle of Dancing Lights at Disney’s Hollywood Studios, a holiday light exhibit that is on display from November through early - January, is also sponsored by Sylvania.
- Base21, is the Siemens VIP Center at Epcot for the exclusive use of Siemens employees, partners and customers. The state-of-the-art facility serves as a hospitality and executive briefing center showcasing the company’s story of innovation and technology.
California Attractions:
- Innoventions, a future technology exhibit, Project Tomorrow, at Disneyland includes approximately 3,000 square feet of Siemens-sponsored interactive exhibits featuring its healthcare, energy and industry technologies. In addition, guests will also have an opportunity to share their vision of the future through the use of interactive kiosks.
- it’s a small world attraction at Disneyland theme park is sponsored by Sylvania, a Siemens Company. A special holiday treatment at the attraction operates from November – early January.
What the CEO Has to Say
“Siemens is proud of its multi-year alliance with perhaps one of the most iconic American brands ever—Disney. Our ongoing alliance with the Walt Disney Company has shown that our two companies are committed to innovation and has offered us the ideal opportunity to demonstrate how Siemens’ cutting-edge solutions and services are making a difference at the company generations of Americans have come to know as the place where dreams come true.”
Eric. A. Spiegel, President & CEO, Siemens USA
Siemens in Times Square
As part of the alliance, Siemens also sponsors the ABC Studio SuperSign in Times Square - New York which includes the Siemens logo. Siemens has a rotating hourly broadcast of Siemens messages on the digital outdoor board and giant HD screen. Siemens also makes the supersign available to its customers and partners as part of its co-marketing programs.
Spaceship Earth Interactive Experience
Siemens presence at Walt Disney World Resort also extends to the on-line world at siemens.com/sse. Check out the latest interactive games based on Disney attractions and shows, Siemens Science Minute videos, blog with a Disney Imagineer plus other fun filled features of the site.
Marketing Campaigns
Siemens Disney Marketing Campaigns